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4 Jul 2010

Should Artsin run gigs in Leicester?

Should Arts in Leicestershire put on gigs?

Tell us what YOU think by leaving a comment.

Here are the issues:

1. So far we have only LOST money by putting on gigs.

Promoting gigs is a difficult business. The main costs are hiring a venue and hiring bands to play. It's very difficult to find venues that will hire themselves out on a ticket income basis. Most want some kind of flat fee. That means there is a risk of making a loss.

2. One off gigs require a lot of promotion. It is suggested that if we have a monthly gig, then people will get to know about and it will become a favoured event for rock music fans.

Yes, if we can get the right venue and the right bands. Not easy in Leicestershire. It also involves a lot of work. The more time we spend organising gigs the less time we spend producing the magazine. There is a finite amount of time available and our priority is updating the web site on a daily basis. Just listing gigs for other venues and promoters takes up about 7 hours a week.

3. If your gigs worked well it might make money for the magazine - then you could afford to pay people to work on the content.

Nice idea but a big IF. If we were able to make money from putting on gigs, it would not be much and if we paid it all back out hiring writers, we would be not much better off. The alternative is to work with existing promoters - and there are a few good ones - who could put on gigs backed by the magazine and we would pay back in publicity. The only purpose for doing things that way would be to put on bands that we wanted to showcase and maybe attract industry presence. or we could promote a particular style of music - such as Ska, Metal, new music that is under-represented in the current offering of gigs.

4. The market is for gigs is already saturated and will become worse as we head into the autumn and the opening of more new venues.

On prime nights like Saturday and Friday, there is already, often, a choice of gigs and still not enough fans to go round. Gigs with ticketed entry are in comptetition with those offering free entry. If people want to go out to a show, they are often spoilt for choice.

5. Is there a big market for rock gigs, compared to say, hip hop or drum and bass?

That's difficult, some gigs attract a decent crowd but we know so little about other genres of music and the following they attract. On some nights you could see as many as 500 people going out to gigs in Leicester but its not likely to be much more than that. It needs a bit of research.

6. The reason people don't go to gigs is because there are so many crap bands and crap lineups, they can't be bothered.

Yes, I have heard this said many times. There is truth in it: some lineups are random with metal bands being put on with pop bands and no thought being given to how well those bands fit together. Yes, there are crap bands that no one wants to go out to hear but listen, we see very good bands playing to tiny audiences. There doesn't seem to be any connection between the musical quality of a band and the number of people who will pay to see them play. It's also a well known fact that some good bands play Leicester far too often. They can't sustain audience figures because they play too many times in a month and their gigs are too close together.

7. People want to see BIG bands and will pay good money to go to Birmingham or Nottigham to see them.

So I believe. This might change when the O2 Academy opens in Leicester and some promoters are trying hard to bring bigger bands to town but its a risky business. One factor is that the venues in other cities are of a much higher standard than many of those in Leicester. Bigger bands can't come to Leicester because we do not yet have big enough venues to put them in. That is about to change but it's where we are at now.

7 Apr 2010

Jonathan Jones - comment

Guardian Blogger Jonathan Jones argues that no one would decide which party to vote for, based on their policy for the arts, alone. Well obviously. But the point is that there will be many people who are undecided which way they will vote. There are many substantial issues which will decide the outcome of the election and many issues that each voter might want to address when deciding where to place their tick. My line is that the arts is not the "cultural comforts of the middle class" but something that is the heritage of all people, in whatever class they think they are.

But there are many more crucial arts issues than great paintings or funding for the BBC. The arts contributes to health and social cohesion, as we have covered in the main body of Arts in Leicestershire. Community Arts projects have helped thousands of disadvantaged people in Leicestershire alone. When we think "arts" we will hopefully see the wider picture and not just see paintings in the National Gallery or costume dramas on the telly.

When it comes to schools, jobs and health, artists have contributed a great deal. The interest group for arts activities in the general public. Everyone benefits in some way or other.

Election news 2010 - what people are saying

ARTS COUNCIL CHIEF URGES COUNCILS TO KEEP ARTS INVESTMENT

Arts Council Chief Executive Alan Davey urges local authorities to maintain their investment in the arts. He argues that the arts confers economic and social benefits and can play an ever greater roles in the success of local communities.

Even though public finance will be under great pressure, the arts can deliver great benefit, he argued, in a recent speech. He pointed to examples of the arts contributing a great deal to local economies.

His full speech is on the Arts Council's web site

The General election and the arts

The UK General Election has been announced for 6th May.

Now is a good time to ask questions about how the political parties intend to support the arts. The hustings are a time when people who are concerned about the arts ask the political parties and their candidates about their policies for the arts.

Here are some questions we would like to ask:

(1) What support will your party give to the arts?

(2) Does your party have a policy about the arts and in particular the role that the arts can play in the economy and in developing social cohesion?

(3) Where does the arts stand in your general system of priorities?

(4) Who do you think benefits from the arts in the community? What benefits does the arts confer on various segments of our community?

(5) Will your party continue support for the Arts Council? How will your party support the Arts Council?

(6) How do you think the arts can be enabled to become more diverse and inclusive?

These are general questions that apply nationally. No doubt there are many more more questions that could be asked and hopefully readers will add their comments.

In particular, we would like to receive comments from people who have asked questions about the arts and what replies candidates have given.


We will also want to ask those questions to candidates standing in Leicester and Leicestershire.

16 Dec 2009

Improving live music - production

Leicester has produced some very fine bands. Leicester's young bands are a great musical asset. Many bands are writing good songs and fine music. The standard is high. But the one area where standards are low – as far as our best bands are concerned – is presentation and stage craft.

Comparing our local bands with the best of those I have seen from the rest of the UK, our local musicians are not doing enough to make their bands into a stage act. More could be done.

Stage performance. Rock music is outstanding because of it's beats, rhythms and compelling melodies. A live gig should be just that “live”. The visual show should have the same degree of life and vitality as the music. If the music reaches out and grabs the audience, then the band members should perform it as if they really mean it; they should live the music. It is after all their music – they wrote it and if they think their music is good enough for an audience to listen to, they should perform the music and bring it alive on stage and this is what the best bands do.

Musicians who stand on the stage like mannequins and play their instruments robotically are not doing their music justice. If the songs have life then they have to be portrayed as having life.

It always great fun to see a young band who can all jump in the air together but this is not a requirement and for some songs this would be out of place. Not all bands need to leap about on stage to make their music work. There has to be an appropriate and realistic sense of stage craft where both singers and musicians project their engagement in the music by the way they move.

The standard of lighting in Leicester's venues varies from disgraceful to banal. The venues have not thought about stage lighting and production, have invested no money on it and have not bothered to keep up with the times. One of two bands have invested in their own stage lighting: laser shows, strobes, projected backing images or movies. But it's rare for a band to turn up with its own set of stage lights. Some covers bands take their own lighting out on show, particularly when they play in non-venues (pubs, church halls). If a band isn't out to be seen there no point in lighting it. It should be the venue's responsibility to light a stage appropriately but in the absence of that happening in a lot of venues, bands might consider investing in a bit of lighting they can take out with them.

Very few bands even think about costume. Musicians wear the same clothes on stage that they wear to work or college; there is no sense of occasion, no sense of performance or showmanship that would lead them to think about what they might wear on the stage to give their act as little bit more visual impact. I am not suggesting that bands suddenly start to invest in exotic costumery. A few bands have, for example, all worn black shirts on stage and in one case black shirts and sparkly ties. I was impressed by Beauty Killed the Beast when they played at the shed and all wore matching outfits – nothing exotic just white shirts, black ties and trousers and black waistcoats. They had honored a musical tradition in this respect about which most bands seem to know nothing and care even less.

People care about the music and its all about the music. But hold on, what is live music about? Why is it that comparatively few people turn out to shows featuring bands playing original music? Could it be perhaps that a lot of people find the whole thing a bit stale and boring? If we were to put some entertainment value into our gigs, would that help to sell more tickets?

It's not necessary to go over the top with this and turn a gig into a pantomime. But with a little more thought about image and styling and stage craft, a band playing on the stage can become something more than just another set of songs being played by just another set of musicians. There is nothing wrong with taking the view that a gig is a form of entertainment.

If people pay money to see a band, surely they (as consumers) have a right to get some value for their £5. They expect a band to (a) sing and play in tune (b) keep in time and (c) perform with a sense of occasion. Too many bands seen to regard a live performance as being just another band practice.

I would like some of our local bands to raise the bar when it comes to entertaining their fans and giving ticket-buyers better value for money. One way to achieve this is to spend a little bit of time thinking about what the band looks like when they play live and what the audience will see on the stage that will enhance their experience of the music and help them to remember a song on the way home. If they can remember a song, their in an increased chance that they might buy it (if its available for sale) or go home and listen to a recording of it (if its free on myspace.)

Psychologists tell us that something becomes remembered if it involves all of our senses working together: our ears, our eyes and even our sense of smell (not something I am advocating other than to say there is something quite distinctive about the smell of a heavy metal gig!!) But if we can combine hearing and seeing into one experiential package then we might be more likely to remember it. Too many gigs are instantly forgettable!

Bands that really want to go somewhere might follow the lead of one or two established bands and begin to at least experiment with these ideas to see if they can make it work in practice.

Of the many people who have seen most of Leicester's bands play live, I for one have been impressed by the wealth of musical talent and ability that we have in this city (and county). I have been able to compare our bands with those in other parts of the UK and I can see that our bands stand comparison to the best that is out there on the UK scene. But I would like to see bands begin to think about “production” - how the music and the experience of LIVE music can be amplified and underscored by production. That is what happens at really big events – festivals and stadiums – but there is no reason why it should not have its (scaled down) equivalent at the other end of the market.

That involves spending some time looking at image, presentation, attitude and stage craft. This is what is lacking in the majority of local bands. They seem not to know anything about it and do not know where to start or what to do. It simply doesn't feature in what we see on our local the stages. I think live music has a strong visual element – people talk about going out to “see a band” and not just to listen to a band. I would like to see bands working on the visual projection of their live act, adding some wow into their performance and making their appearances at shows, memorable and engaging for the audience.

I would like to see bands moving away from just doing yet another gig like all the rest and having more of a sense of occasion when they play. This involves adding an appropriate and reasonable level of theater into the live show. This would backfire if they turned it into a pantomime when it's not the kind of band or music for which that would be appropriate. But approached sensibly I think there is a lot that can be done to improve the presentation of bands in live music.

Production does not need vast amounts of money. It does however require recognition as being a legitimate factor in live music and some time and thought going into how a band can build up the audience's engagement in a gig.